• Jill Marber

Unlock the Keywords that Count

Keywords are usually an afterthought. After you have spent countless hours on your blog or website, now you have to come up with words that will get you noticed. However, keywords should be a part of your campaign from the beginning if you want organic followers, and finding the best mix of relevant keywords and easy-to-target phrases is vital to creating a useful list. Keywords can be tricky, but by keeping them simple and putting some thought behind them, you can generate an operative file.

Your Keywords Should Reflect Your Business

This is the most comfortable place to start. At this point, you have a precise definition of what your business does, what you sell, who your target is, and what your goals are. Pulling out keywords and phrases from this information is easy if you make a list and go from there.

Think About What Your Customers Want

The most significant challenge is to consider what your customer wants and how they search. What would you type into Google if you were looking for the same product or service? It is sometimes easy to forget that how you, as someone in your particular industry, would look for your business compared to someone who is new to your industry may be different. Just because you may search for a technical, specific term doesn’t mean your potential client would search in the same way.

Consider Every Customer

There are always going to be several keywords that stick out and are evident that you need to include. But, what about your fringe customers? What do they want? What speaks to them? Maybe it is adding a product or service that isn’t your most popular but has room for growth.

Don’t Ad Words Just to Ad Words

That being said, don’t go overboard. Having too many words will make your keywords too cluttered and drown out the words that are making a difference. Come up with your list, and then narrow it down. You don’t want to waste clicks, and money, on someone who is typing a random phrase and not genuinely interested in what you have to offer.

Use Data and Analytics

Look at your search results to determine which keywords are working for you, and which you should get rid of. It may also give you a way to expand on the phrases that are gaining popularity. You should always reevaluate your keywords as the needs and trends of your industry change.

Finding the best keywords can start by just typing in search phrases into the Google toolbar. See how it populates in the remainder of your sentence, and you can find what people are looking for. While the search bar can be personalized based on

relevance, and not the end all be all for a comprehensive keyword plan, but it is an excellent place to start.