The Brain Candy Blog

There was a time when great marketing content meant something. It was strategic, persuasive, human, and polished. But quality quietly...

The rise of AI tools has changed the game for copywriters, marketers, and businesses. From generating headlines to drafting emails, AI...

Marketing to manufacturers isn’t about tugging heartstrings—it’s about earning trust. You’re not speaking to impulse-driven shoppers;...

Artificial intelligence is all the talk right now, especially in the creative space. Digital artists are voicing their concerns, and the ...

Virtual and hybrid events (those located in a physical venue with in-person attendees while also available to an online audience) are...

As a content writer, I am often asked if word count matters. The short answer is yes; of course it matters, but choosing long-form or...

It is Friday night, and the entire family gathers around the TV to watch their favorite TGIF show. There are only a few channels to...

We are on the go. Who sits in front of a computer to read articles anymore? We have a mobile device for that, and whether we are killing...

Keywords are usually an afterthought. After you have spent countless hours on your blog or website, now you have to come up with words...

You probably get hundreds of emails a day. Your mom is asking what you are bringing to dinner Sunday night, that restaurant you just...

We’ve all been searching on Facebook, seen an ad pop up, and wonder, “how did they know I was interested in that?” More than ever, social...

Businesses are always looking for new ways to get their products and services in front of as many people as possible. While many focus on...

The idea of changing your brand may seem out there, but if your sales are dwindling, or your look is starting to look dated, it may be...

We have all been there. Stuck in a rut when trying to begin on the next big marketing tagline, website, blog post, or content campaign....

You have a social media page or pages. Now what? In the last blog post, we talked about how social media is here to stay. Now that we...

Just like fashion, politics, celebrity couples, and the social climate, the times are changing for content. In order for something to...

Graphs are pretty. Customers like data, and they like to know how their investment in advertising is garnishing a return. One factor that...

You know you should blog. You know you need SEO, customer interaction, and to establish yourself as an expert. But, did you know there is...

Recently, the concept of Visual Content Marketing took over the world of marketing, and in this trend is expected to expand even more....

You have a booth and a theme. Maybe you even got your team matching shirts and some nifty giveaways. You should be set for your next...