• Jill Marber

Video as Part of Your Marketing Story

Businesses are always looking for new ways to get their products and services in front of as many people as possible. While many focus on content and social media, there is a medium that is substantially ignored and exceedingly useful. I’m talking about video. Whether you post videos on your website or create a YouTube channel, a video is a cost-effective method to promote your brand to a broader audience.

Below are key reasons why video should be a part of your marketing campaign.

A Powerful Tool

Reading is a powerful tool when building a brand, but so is seeing and hearing. People connect with visuals, pictures, jingles, slogans, songs, and sounds, and in doing so, companies make products easier to remember and make more money. Including a video on your homepage or social media is another way to increase

visual and audible identification of your brand.

Tell a Story

The purpose of marketing videos should be more than selling a product or service. Inform the user what your business is about. What does it represent? What are your values? Give your followers a glimpse into the inner workings and day to day interactions within your organization. It will create a personal connection and may answer questions potential customers had about your company.

Spectacular Social Media

Social media posts with visuals such as images and videos receive 94% more engagement than those with just text (Source: Steamfeed). Images and videos are more likely to be shared on social media as well.

More Believable

There is just something more believable about seeing something with your own eyes. This is why video testimonials are a fabulous way to add a new element to your website or social media. Why just have quotes on your website in a dedicated area in text format when you can film video testimonials of your customers praising your business.

Access to YouTube’s Massive Audience

YouTube is the second largest search engine, and the third most visited website in the world, behind only Google and Facebook. Each month over 1 billion people visit the site and 100 hours of video are added to YouTube every minute. Furthermore, YouTube reaches more US adults aged 18-34 than any cable network (Nielson). Do you still need convincing? Marketing on YouTube will help you be found by Google. Boom.

Last Thoughts

Videos should be to the point, serve a purpose, and look professional. It is believed that viewers are 85% more likely to purchase a product after watching a product video (Source: Internet Retailer). So, why not embrace this effective medium?