The Brain Candy Blog

Marketing is all about breaking the rules, being creative, and following your passion, right? While that may be true in some cases,...

Most companies worry about not being in front of their audience enough. However, a lot of organizations have the opposite problem. Your...

Call now! Make an appointment! Don’t miss out! These are just some of the calls to action you will see on your everyday marketing...

When the Harvard Business Review did a story on the future of Interactive Marketing in 1996, the internet was just gaining steam, social...

Building trust is one of the key elements to building a solid customer base, and nobody believes anything more than strangers on the...

Move over Millennials. The next generation is quickly gaining buying power, and soon marketing tactics will move in their direction. They...

Influencer marketing is nothing new. Before it may have been called “celebrity spokesperson” or a “professional endorsement.” This tactic...

Sometimes the agency/client relationship is enough to drive anyone crazy. Financials, compromises, sales, creative decisions, and really...

Does marketing scare you? Are you frightened by the idea crafting a compelling campaign? Does the unknown of social media marketing make...

Customer feedback is a big deal. You want to know what people think of you, right? Beyond identifying if you are the favorite brand on...

A website is usually the first impression someone will have of your company. You may feel it is updated, relevant, easy to navigate, and...

It doesn’t matter what type of advertising campaign you have. If you are not hitting your target audience, your message will be lost....

Everyone says you should blog these days, but why ? For SEO? Customer interaction? Expert status? If you want your company to stand...

When you think of blogging, social media, and content campaigns that grab your attention, usually B2C companies come to mind. But, B2B...